We are watching Kanye West forge his path to presidency. 1. Sunday Service- building his new following of Christian followers- an “alternative” to the white evangelical population that has elected numerous presidents in the past. 2. KW moves back to Chicago and invests money in the South Side. Invigorating underfunded education and works to diminish gun violence. Creating a unifying but universal platform to entering the political realm. 3. Simultaneously Kim is getting her law degree and building her background and platform in criminal justice reform. Creating a portfolio of successful appeals and ultimately a bill. 4. Together the couple begins bridging the gap between a far right religious demographic and a classically democratic, liberal working-class demographic. They are gaining multiple demographics. 5. Ultimately, Kimye will be considered a unifying option. They will “bridge the aisle bc they aren’t in it for the politics, they’re bringing the government back to the people- there is no aisle to bridge.” There will be a spiritual element (non-religious) aspect also marketed. The Kardashians will be seen as the new Kennedys. The optics are endless here. It would truly be taking all of the best selling point of the elected presidents dating back to Kennedy and mashing them into one marketable nominee